A new kid in the block, Neustix needs to stand out among its vast competitors. Our client had a clear vision for their target demographics - matte black vape pods for stylish young adults.
PROJECT
Background
Neustix is a new and upcoming vape brand that caters to the young adults demographics.
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OVERVIEW OF
Design Process
DESIGN PROCESS
1. Study
Our client approached us with a very specific brief - black, matte pod design. We liked the idea, so we started immediately on our design drafts.
BRIEF
Product & Packaging Design
EXPECTATIONS
Black, Matte, Stylish
TARGET AUDIENCE
Young adults who vape
DESIGN PROCESS
2. Propose
Following the brief, we presented to our client 2 design styles: (1) Matte Black + Bright Gradient, (2) Matte Black + Morandi Colours
DESIGN PROCESS
3. Ideation & Prototype
Upon settling on a design style, we then proceeded with the rest of the pod flavours and their respective box packaging designs.
DESIGN STYLE
Matte Black Morandi
TYPEFACES
Conthrax
Inter
COLORS
Morandi
TOOLS USED
Adobe Photoshop
Adobe Illustrator
DESIGN PROCESS
4. Final Result
CLIENT'S TESTIMONIAL
Very satisfied with the results!
Ariff, Neustix
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