ABOUT
Product Catalogue Design
CLIENT
Thong Yak
DURATION
7 Days
OUR ROLE
Graphic Design
Photo Editing
STATEMENT OF
Problems
Our client needs a new & compact product catalogue that contains all the products in their inventory. The final catalogue PDF must be compact, so it can be shared via WhatsApp and other social media.
PROJECT
Background
Thong Yak is a long-established company that supplies traditional chinese medicine products to TCM shops and TCM practitioners.
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OVERVIEW OF
Design Process
DESIGN PROCESS
1. Study
Our client gave us a very clear and specific project brief. The catalogue must be clean, easy to read and compact. The client also emphasizes that they often share product catalogue with their clients on WhatsApp.
BRIEF
Product Catalogue Design
EXPECTATIONS
Compact
Easy to read
Easy to read
TARGET AUDIENCE
TCM Shops & Practitioners
DESIGN PROCESS
2. Propose
Following our client's brief, we showed our client how we solved their problems and 2 catalogue covers to choose from.
DESIGN PROCESS
3. Ideation & Prototype
Our client prefers a premium design style that also reflects traditional chinese motifs. Following the agreed upon style, we proceeded to insert all the products into the catalogue design wireframe.
DESIGN STYLE
Traditional Chinese Motif
TYPEFACES
Source Han Serif CN
Helvetica
COLORS
Blue & Silver
TOOLS USED
Adobe Photoshop
Adobe Acrobat DC
DESIGN PROCESS
4. Final Result
CLIENT'S TESTIMONIAL
N/A
