ABOUT
Packaging Design
CLIENT
MagicBites
DURATION
4 Weeks
OUR ROLE
Graphic Design & Consultation
STATEMENT OF
Problems
Looking to expand into a new market segment, MagicBites needed a new look for their most popular Signature & Sarawak Specials Gourmet Popcorn.
PROJECT
Background
Our all-time childhood favourite (Hey, Malaysians!), MagicBites also sells Gourmet Popcorn with special flavours such as Gula Apong, Sarawak Laksa and Teh C Special, aside from their most popular flavours - Goldrich Caramel, Cocoa Mas and Double Cheese. The client is looking for a new look that emphasizes their unique selling points and caters to the upper-middle class consumers.
- Drag arrow to see before & after
OVERVIEW OF
Design Process
DESIGN PROCESS
1. Study
Prior to drafting our first designs, we interviewed our client to find our their needs, expectations and product market segments they want to sell to.
BRIEF
Product Packaging In Paper Can
EXPECTATIONS
Premium
TARGET AUDIENCE
Upper-middle class
DESIGN PROCESS
2. Propose
After that, we created a moodboard to find inspirations for our design. We were very lucky that our first draft was happily embraced by our client. So we quickly proceeded with the rest of the designs
DESIGN PROCESS
3. Ideation & Prototype
Following the agreed upon design style, we created realistic vectors of the drippings and carefully mask out the popcorns and its flavours for the design. We also studied the Food & Safety Regulations to ensure that the artwork adheres to national standards.
DESIGN STYLE
Elegant
Classy
Classy
TYPEFACES
Agatho
Adelia
Inter
COLORS
Soft Gradient
TOOLS USED
Adobe Illustrator
Adobe Photoshop
DESIGN PROCESS
4. Final Result
CLIENT'S TESTIMONIAL
N/A
