ABOUT
Logo Redesign
CLIENT
Evercare Manpower Agency (EMA)
DURATION
2 Weeks
OUR ROLE
Graphic Design & Consultation
STATEMENT OF
Problems
Evercare Manpower Agency (EMA) is a company with a long establishment history. The company recently branched out a newly formed company that serves a different market segment, called Z Talents Solution (Click here to read case study). To unify both brands housed under the same company, EMA needed a new logo with a more modern and polished look.
PROJECT
Background
EMA's success is built on 3 company values - efficiency, empathy and ethical. The company founder stood strongly by these 3 values. The new logo must include the word EMA and it must reflect its business nature, old brand identity and prestigious establishment.
- Drag arrow to see before & after
OVERVIEW OF
Design Process
DESIGN PROCESS
1. Study
First, we hopped on a video call with our client to understand their needs & concerns. After studying several HR companies that serve similar industries, we put on our creative hats to start drafting the logos.
BRIEF
Logo Design
EXPECTATIONS
Corporate, Modern, Professional
TARGET AUDIENCE
Manufacturing Industry, High School Leavers
DESIGN PROCESS
2. Propose
With the brief in our hands, we presented 3 logo design styles to our client.
DESIGN PROCESS
3. Ideation & Prototype
After the first round of selection, we further refined the design to put together a balanced logo that is applicable for all orientations and canvases.
DESIGN STYLE
Corporate
Professional
Modern
Professional
Modern
TYPEFACES
Inter
DM Sans
COLORS
Corporate
TOOLS USED
Adobe Illustrator
Adobe Photoshop
DESIGN PROCESS
4. Final Result
CLIENT'S TESTIMONIAL
It's a pleasure working with you as always ✿
