ABOUT
Corporate Branding: FENELON Advocates & Solicitors
CLIENT
Barbara A. Fenelon
DURATION
3 weeks
OUR ROLE
Brand Consultatation
Graphic Design
STATEMENT OF
Problems
Prior to approaching Limitless Design, Barbara had previously engaged with a graphic designer to design her firm's logo. However, she was unsatisfied with the outcome and the colour palette used did not reflect her ideas and vision.
PROJECT
Background
A newly established law firm, FENELON Advocates and Solicitors had a clear vision - a polished, corporate & elegant brand identity design that reflects her work ethics and professionalism.
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OVERVIEW OF
Design Process
DESIGN PROCESS
1. Study
We interviewed our client to understand her vision and expectations.
BRIEF
Brand Consultation
Business Card Design
Letterhead Design
Company Profile Design
Business Card Design
Letterhead Design
Company Profile Design
EXPECTATIONS
Polished
Corporate
Elegant
Corporate
Elegant
TARGET AUDIENCE
Businesses and General Public
DESIGN PROCESS
2. Propose
With the brief in our hands, we collected and exchanged samples to put together a design style.
DESIGN PROCESS
3. Ideation & Prototype
Following the agreed upon design style, we put on our creative hats to compose rough sketches, gather suitable fonts (typefaces) and colour palettes.
DESIGN STYLE
Polished, Corporate, Elegant
TYPEFACES
Bell MT
Linux Libertine
COLORS
Dark Green & Silver
TOOLS USED
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
DESIGN PROCESS
4. Final Result
CLIENT'S TESTIMONIAL
Limitless Design is highly professional and efficient. They’ve delivered exactly what I was looking for. Besides their creativity and attention to details, my humble ideas were also taken into consideration. I could not be happier with the outcome.
