ABOUT
Retail Branding: EZ Pork Shop
CLIENT
EZ Pork Shop
DURATION
4 Weeks
OUR ROLE
Brand & Identity Design
STATEMENT OF
Problems
Many butchers run a traditional pack-and-go operation. Located in high-end downtown city park that houses shop lots and residential condominiums, EZ Pork Shop is a specialised butcher shop that sells exclusively pork meats and parts on fresh orders and special orders basis. However, our client has a limited budget for designs.
PROJECT
Background
With fresh orders and premium services as his priorities, Melvin wants to give his customers a better shopping experience and confidence. Our client’s brief is to design a premium pork shop brand identity.
- Drag arrow to see before & after
OVERVIEW OF
Design Process
DESIGN PROCESS
1. Study
We interviewed our client to get a better understanding of his expectations, the expected date of grand opening for his physical shop, allocated budget for designs and his target audience.
BRIEF
Brand & Identity Design
Various designs required for a small retail shop
Various designs required for a small retail shop
EXPECTATIONS
Premium
TARGET AUDIENCE
Young working adults
Housewives
Housewives
DESIGN PROCESS
2. Propose
With the brief in our hands, we collected design samples to put together a presentation of 2 design styles for our client.
DESIGN PROCESS
3. Ideation & Prototype
Following the agreed upon design style, we put on our creative hats to compose rough sketches, gather suitable fonts (typefaces) and color palettes.
DESIGN STYLE
Premium, American Vintage
TYPEFACES
Chuck Noon
Acumin Variable
COLORS
Vintage, classy
TOOLS USED
Adobe Illustrator
Adobe Photoshop
DESIGN PROCESS
4. Final Result
CLIENT'S TESTIMONIAL
"None other than good design recommendations and their designs were beyond my expectations."
