ABOUT
Brand Identity Design: Z Talent Solutions (HR Company)
CLIENT
Z Talent Solutions
DURATION
4 Days
OUR ROLE
Graphic Design
STATEMENT OF
Problems
Z Talent Solutions is a newly established company that provides an all-rounded HR solutions to small-to-medium businesses in Malaysia. As a new startup, they needed a logo design done professionally.
PROJECT
Background
Z Talent Solutions had a clearly established brand philosophy, story and voice. The letter 'Z' is the embodiment of resilience, strength, and the power of perseverance. It represents the journey one takes through life, overcoming obstacles and emerging stronger on the other side.
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OVERVIEW OF
Design Process
DESIGN PROCESS
1. Study
First, we interviewed our client to better understand their expectations and needs. After studying a few selected HR company similar to the services provided by Z Talent Solutions,
BRIEF
Logo Design
EXPECTATIONS
Corporate, Professional, Modern
TARGET AUDIENCE
SME and startup owners
DESIGN PROCESS
2. Propose
With the brief in our hands, we put on our creative thinking hats and drafted 3 design styles for the client.
DESIGN PROCESS
3. Ideation & Prototype
After the first round of selection, we further refined the design to put together a balanced logo that is applicable for all orientations and canvases.
DESIGN STYLE
Corporate
Professional
Modern
Professional
Modern
TYPEFACES
Poppins Semibold
Poppins Regular
COLORS
Bold, Modern
TOOLS USED
Adobe Illustrator
Adobe Photoshop
DESIGN PROCESS
4. Final Result
CLIENT'S TESTIMONIAL
I had the pleasure of collaborating with LimitlessDesign, and I must say that my experience was nothing short of exceptional. From the very outset, it was clear that they possessed a deep commitment to comprehending not only the fundamental aspects of the business, but also its overarching vision and the precise demographic it aimed to engage.
