ABOUT
Brand Identity Design
CLIENT
RyanHan
DURATION
7 Days
OUR ROLE
Graphic Design & Brand Consultation
STATEMENT OF
Problems
Famed as the Sarawak Yoyo Champion, Ryan also provides emcee services to corporate business, sports and events industries. Our client wants to unite both his nature of profession - artistic yoyo performance and professional emcee, into a single identity.
PROJECT
Background
Ryan is a well-known professional Yoyo player known wide and far throughout the entire Malaysia. He also does emcee jobs on the side and he plans to expand his service professionally.
- Drag arrow to see before & after
OVERVIEW OF
Design Process
DESIGN PROCESS
1. Study
When the client approached us, he gave us a very specific request, "I want to combine both my identities as a professional Yoyo player and an emcee into one." Ryan also told us beforehand that his favourite color combination is red and black.
BRIEF
Brand Identity Design
EXPECTATIONS
Polished, Modern, Sporty
TARGET AUDIENCE
Corporate Clients, Sports & Events
DESIGN PROCESS
2. Propose
Following the brief, we presented 3 design styles for Ryan to choose from.
DESIGN PROCESS
3. Ideation & Prototype
Ryan prefers Style B. However, he wants to combine the Yoyo element from Style C into Style B. We took our client's request and proceeded with the rest of our design works.
DESIGN STYLE
Energetic, Dynamic, Corporate
TYPEFACES
Conthrax
Acumin Wide
COLORS
Gunmetal Blue and Crimson Red
TOOLS USED
Adobe Photoshop
Adobe Illustrator
Canva (For Editable Templates)
CLIENT'S TESTIMONIAL
Limitless Design helped me find my identity and helping me to put together a perfect design to describe me as a emcee and yo-yo performer.
