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/UI/UX Design/
Individiual
Hailak.my
/project overview

Hailak.my™ is an automotive trading platform that sells used cars, aimed for users in the regions of Sarawak and Sabah. Known for our vast lands, hilly terrains, the sturdy Toyota Hilux has become a staple for many households. It has since earned its nickname, "Hailak" and has become a generalised household name for every pick up (not just the Toyota Hilux) option in the market.

The hailak.my logomark features a stylized lettermark inspired by the form of a double-helix DNA strand—an emblem of innate passion and purpose. Meticulously constructed using the Golden Circle Ratio, the design reflects precision, balance, and aesthetic harmony, reinforcing the brand's commitment to excellence at its core.

Hailak.my
/visual noun list
modern minimalist, tech-savvy, lettermark H, DNA
Hailak.my
Hailak.my
Individiual/tools used
Individiual/our roles

Graphic Design
Brand Identity Strategy & Consultation

/project overview

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