ABOUT
Brand Identity Design: MountFresh
CLIENT
Sources MountKina Sdn. Bhd.
DURATION
1 Week
OUR ROLE
Graphic Design
STATEMENT OF
Problems
Prior to engaging Limitless Design, our client has worked with 2 graphic designers with the same logo design brief. However, the result was unsatisfactory. A new & upcoming, MountFresh needed a logo design that reflects high-quality goods and something that differentiates the brand from its market competitors.
PROJECT
Background
Sources MountKina Sdn. Bhd. sources & bottles their mineral water from the alps of Mount Kinabalu. The health benefits of mineral water are extensively recorded and well-known throughout the Fine Water Society. And, mineral water from different sources have different tastes. What does water from Mount Kinabalu taste like? So, as a new & upcoming, MountFresh needed a logo design that reflects high-quality goods and something that differentiates the brand from its market competitors.
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OVERVIEW OF
Design Process
DESIGN PROCESS
1. Study
Upon receiving the design brief from our client, we started with brand research within the same market segments. There are 2 types of competitors in the current market - local & international. The most widely recognized and readily available brand competitors are Spritzer and Evian.
BRIEF
Logo Design
EXPECTATIONS
Polished
Premium
Premium
TARGET AUDIENCE
Middle to upper income class consumers
DESIGN PROCESS
2. Propose
DESIGN PROCESS
3. Ideation & Prototype
After an extensive research, we gathered and consolidated our references. We were able to come up with 3 design styles for our client to choose from.
DESIGN STYLE
American Vintage
Emblem Logomark
Emblem Logomark
TYPEFACES
Universal Serif
Helvetica
COLORS
Forest
TOOLS USED
Adobe Illustrator
Adobe Photoshop
DESIGN PROCESS
4. Final Result
CLIENT'S TESTIMONIAL
N/A
